We envision a future where underage vaping and illicit trade of vapes are no longer a looming public health crises, but challenges decisively met through collective action and responsible innovation.

Real change takes a coalition. By uniting industry leaders, educators, public health advocates, and policymakers, we are putting underage vaping reduction on the global agenda and setting the stage for policy and technology that truly protects youth everywhere.

We’re also technology innovators that recognize technology can only go so far. Our scalable, privacy-first solutions, anchored in rigorous identity verification and product authentication, can only achieve their full potential when backed by strong partnerships, strategic regulatory frameworks, and a shared commitment to harm reduction.

To achieve lasting impact, we must incentivize responsible innovation and reward companies that invest in safer, more trustworthy products. Furthermore, by advocating for smarter regulation we’re building a compelling case for a future where technology and policy work hand-in-hand to protect young people, restore consumer trust, and create a level playing field.

Our ultimate goal is to become the global gold standard for youth protection and responsible access, ensuring that vaping’s next chapter is defined by transparency, security, and public good.